Muzz, the country’s prominent Muslim relationship application, is actually stressed when you look at the India

India houses 172 million Muslims, in addition to planet’s 2nd-biggest market for relationship software. However, Indian women state Muzz is a detrimental fits.

• India has the planet’s third-largest Muslim inhabitants, behind Muslim-bulk countries Indonesia and you may Pakistan. Muzz desires to faucet forex trading.
• Indian Muslim users to the software, even in the event, commonly a bit convinced Muzz is the safer room they states end up being.

Because the Covid-19 lockdowns sparked the brand new interest in relationship applications throughout the world, inside India, it launched the entranceway to have Muzz. A wedding-concentrated matchmaking application getting Muslim teens, Muzz enjoys more than 8 mil members off over 190 regions. But it provides battled to replicate the around the globe success in the India, where you can find the fresh world’s 3rd-biggest Muslim population.

Inside 2019 and you can 2020, Muzz spotted high season-on-season growth in software obtain costs inside the Asia compared to their global show, considering app analytics platform . In 2019, the Bing Gamble and you may Software Store downloads improved from the 139% year-on-12 months in Asia, plus 2020, it rose of the nearly 190%. Nevertheless app’s development is apparently slowing over the last 2 yrs. Muzz’s head product sales officer, Sim Ahmed, refused to touch upon brand new wide variety. “Muzz’s record-high 12 months having gains try 2021, with a moderate ,” the guy advised Remainder of Globe. “Looking at the 2023 trend when you look at the Asia, Muzz need another type of record seasons whenever we extrapolate you to definitely away.” Ahmed did not display any studies to help with their declaration.

Bad user experience and you will deficiencies in over encoding is among part of the reasons for having the app’s sinking popularity for the India, Muzz users and you may cybersecurity pros told Rest of World.

“It’s no distinct from Tinder or perhaps the other individuals. In a few days of developing a visibility, my DMs got its great amount from knob photos,” a material movie director, who’d put Muzz on / off between 2017 and you may 2019, advised Rest of Globe. She asked privacy to safeguard their title.

Muzz has more than 230,000 users when you look at the Asia, Ahmed stated, instead of clarifying when the they certainly were monthly productive profiles. The guy said new application has triggerred over 2,000 marriages in the country. “We want to make certain i do things for the Asia from inside the a manner in which respects Indian Muslims, areas its Indianness and Muslimness, and we also been indeed there towards the correct content at the newest right time. All that is happening [behind stop],” Ahmed told you.

Muzz, the latest planet’s prominent Muslim matchmaking software, is actually struggling within the India

Almost 50% out of India’s populace are not as much as twenty five years, making the nation the second-prominent , dating programs made up to $323 million to own around the world participants, and Tinder, Bumble, OkCupid, and you will Depend, that have and invested in brand new Indian because of the an excellent London-created previous resource banker, Shahzad Younas, desires a portion associated with the pie.

From the Indian context, in which relationships continues to be mostly forbidden, Muzz’s unique offering proposition was potentially a good fit: “Do not date. We become people married,” Younas told Remainder of Business. Asia hosts more 172 billion Muslim people – ranks third after Muslim-most countries such as Indonesia and Pakistan – that gives new application a massive target audience.

“When we evaluate comparisons from inside the sector, Pakistan is the clearest analysis there,” Ahmed told you. “This isn’t to declare that there isn’t traction in Asia. It is simply one to Pakistan might have been a less complicated marketplace for us.” Deals Muzz dedicatedly to help you Indian profiles are “anything the audience is deciding on as soon as possible,” the guy added.

Centered on Ahmed, up to a third from Muzz profiles for the India is feminine, in accordance with the app’s around the world associate development. To have Indian Muslim female, the present day sociopolitical environment is a concern when joining an online dating software that especially caters to a minority religion.